About Me

My name is Mackenzie Oliver

Growing up as an only child, I had much time to live in my imagination. I spent time creating, thinking out loud and learning by doing.

This fueled my passion as I got older for creative arts and pursuing a diploma in Creative Communications program at Red River College Polytechnic. This program has allowed me to grow, master my skills, and package it all with a strategic plan.

I excel in overseeing major projects, creative strategy, and delivering impactful campaigns that resonate with your target audience resulting in meaningful results.

Education

2023-2025

Creative Communications
Red River College Polytechnic

Built full strategic communication plans, including audience research, demographic breakdowns, content calendars, and budgets. I also created and edited content for the CreComm LinkedIn page, including videos, infographics, and photography.

Collaborated with the Sport Manitoba Clinic to develop a comprehensive content and communications strategy. I’m responsible for writing blog posts and producing original social media content tailored to their audience.

One of the biggest highlights for me was leading the planning and execution of a mock news conference. I designed and produced the media kit, helped manage the event, and brought the overall brand vision to life. The project received great feedback and was a proud moment in my PR journey.

2024

Asper Media Studies Award

Red River College Polytechnic

Consistently managed tight deadlines, juggled multiple projects, and always stayed on top of my work. I’ve never missed a deadline or needed an extension — staying organized is something I take pride in.

Awarded to a full-time first-year Creative Communications student at RRC Polytech who has achieved a minimum 3.0 GPA and demonstrated financial need. The award recognizes academic success, dedication to media studies, and a strong commitment to educational goals.

2015-2022

Bachelor of Arts

University of Winnipeg

Spent several years deepening my writing, critical thinking, and communication skills through a mix of creative writing, literature analysis, and historical research.

Learned how to look at stories — and people — from multiple angles, which has shaped the way I approach storytelling in both creative and strategic work.

Took a variety of courses that helped me explore the power of language and how it influences culture, identity, and connection.

Completed a TEFL (Teaching English as a Foreign Language) certification, which strengthened my understanding of clear, accessible communication.

Graduated with a strong foundation in writing, research, and academic analysis — all of which I now bring into my work in PR, content creation, and media.

Relevant Work Experience

Winter 2024

Communications Strategy Intern

Bruce Oake Recovery Centre

Developed a full social media calendar for the year in one week — from content ideas and design to copywriting and scheduling.
Created a communications plan to support the centre during a key transitional phase, ensuring clear and thoughtful messaging.
Produced videos, reels, graphics, and event materials while juggling tight deadlines and shifting priorities.
Contributed to event planning, community outreach, and overall brand strategy with a flexible, team-first mindset.

Summer 2024

Events & Community Support

Manitoba Liquor & Lotteries

Worked with the events team to represent the brand at major community events like golf tournaments, Sea Bears games, and Winnipeg Blue Bomber games.
Focused on creating real, meaningful connections with the public while promoting responsible drinking through the DrinkSense campaign.
Helped plan and coordinate event logistics, engage with guests, and support marketing goals with creative communication strategies.
Built strong relationships with sponsors, community members, and event partners — always aiming to leave a positive impression.

2022-2023

Manager

Boston Pizza

Led a team in a fast-paced restaurant environment, balancing daily operations with staff development and guest satisfaction.
Planned and tracked employee activity, kept systems running smoothly, and handled everything from scheduling to in-the-moment problem-solving.
Strengthened leadership and interpersonal skills through hands-on management and constant communication.
Prioritized creating a welcoming, safe environment for both guests and staff — staying intuitive to what people need.

About Me

Education

2023-2025

Built full strategic communication plans, including audience research, demographic breakdowns, content calendars, and budgets. I also created and edited content for the CreComm LinkedIn page, including videos, infographics, and photography.

Collaborated with the Sport Manitoba Clinic to develop a comprehensive content and communications strategy. I’m responsible for writing blog posts and producing original social media content tailored to their audience.

One of the biggest highlights for me was leading the planning and execution of a mock news conference. I designed and produced the media kit, helped manage the event, and brought the overall brand vision to life. The project received great feedback and was a proud moment in my PR journey.

2024

Consistently managed tight deadlines, juggled multiple projects, and always stayed on top of my work. I’ve never missed a deadline or needed an extension — staying organized is something I take pride in.

Awarded to a full-time first-year Creative Communications student at RRC Polytech who has achieved a minimum 3.0 GPA and demonstrated financial need. The award recognizes academic success, dedication to media studies, and a strong commitment to educational goals.

2015-2022

Spent several years deepening my writing, critical thinking, and communication skills through a mix of creative writing, literature analysis, and historical research.

Learned how to look at stories — and people — from multiple angles, which has shaped the way I approach storytelling in both creative and strategic work.

Took a variety of courses that helped me explore the power of language and how it influences culture, identity, and connection.

Completed a TEFL (Teaching English as a Foreign Language) certification, which strengthened my understanding of clear, accessible communication.

Graduated with a strong foundation in writing, research, and academic analysis — all of which I now bring into my work in PR, content creation, and media.

Relevant Work Experience

Winter 2024

Developed a full social media calendar for the year in one week — from content ideas and design to copywriting and scheduling.

Created a communications plan to support the centre during a key transitional phase, ensuring clear and thoughtful messaging.

Produced videos, reels, graphics, and event materials while juggling tight deadlines and shifting priorities.

Contributed to event planning, community outreach, and overall brand strategy with a flexible, team-first mindset.

Summer 2024

Worked with the events team to represent the brand at major community events like golf tournaments, Sea Bears games, and Winnipeg Blue Bomber games.

Focused on creating real, meaningful connections with the public while promoting responsible drinking through the DrinkSense campaign.

Helped plan and coordinate event logistics, engage with guests, and support marketing goals with creative communication strategies.

Built strong relationships with sponsors, community members, and event partners — always aiming to leave a positive impression.

2022-2023

Led a team in a fast-paced restaurant environment, balancing daily operations with staff development and guest satisfaction.

Planned and tracked employee activity, kept systems running smoothly, and handled everything from scheduling to in-the-moment problem-solving.

Strengthened leadership and interpersonal skills through hands-on management and constant communication.

Prioritized creating a welcoming, safe environment for both guests and staff — staying intuitive to what people need.

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